Last year, Apple offered a $1,099 iPhone Pro Max model with less memory.Īpple still relies on iPhone for more than half of its sales, but the global smartphone market has slumped from shipping 294.5 million total phones to 268 million in the second quarter. The Pro Max starts at $1,199, the same prices as last year for the same levels of storage. The iPhone 15 costs $799, the iPhone 15 Plus starts at $899 and the Pro series starts at $999. Keeping prices stable should help with that," he said.
"I think both Apple and the carriers recognize that with consumers feeling pressure on their budget and the lack of dramatic changes it’s getting harder to convince people to upgrade. The Pro's use of titanium makes it lighter and stronger than previous models of other metals.īob O'Donnell, head of TECHnalysis Research said the steady prices were a surprise.
Those videos will be viewable on Apple's Vision Pro headset that is due out early next year, marketing chief Greg Joswiak said. That is going to be valuable for people" who use the device for professional photography, Milanesi said.Īpple also said the iPhone 15 Pro can capture what it calls "spatial videos" by using two of the device's cameras to capture a three-dimensional video. She said the shift "brought some differentiation to the iPhone Pro, because there's faster throughput for data transfer. "I was expecting Apple to try and spin the all USB-C decision in certain way but they didn't they were very matter of fact in the way they talked about it," said Carolina Milanesi, an analyst with Creative Strategies. The move reflects requirements from European regulators to use USB-C and allows the use of the same charging cables already used for iPads and Macs. Apple said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices.
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